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Nirma envisioned the vast Fabric Wash market segment and sensed a tremendous potential therein. This product was priced at almost one third to that of the competitor brands, resulting into instant trial by the consumers. Owing to its unique environment-friendly, phosphate-free formulation, the consumers became loyal to this brand, helping it to over-take the decades’ old brands, in terms of volumes.
The following list the advantages of the washing powder. Benefits: 1. The clothes clean. 2. Spend half the energy to wash all the clothes. 3. Easy to use and reasonable price. 4. No phosphorus detergent, protect the environment. Downside: 1. The surface active agent, brightener, lotion direct contact or adhesion on the clothing, can stimulate the skin, have an impact on health. 2. Commonly used to help lotion to liver damage, surfactant can damage the skin cutin layer, make the skin becomes coarse. 3. Too much synthetic fragrance smell is very thick, often causes some